Take Time Out for Beauty is a holistic platform designed by esthetician Diane Avitable to empower women in their personal beauty and skin care regimen. Through education, esthetics services, and a focus on health, self-care, and confidence, Take Time Out for Beauty is an indispensable resource for all things skin-related. But it’s not just skin deep—using her own past personal struggles with severe skin issues as well as over fifteen years of experience in the beauty industry, Diane turns the beauty industry inside out, emphasizing beauty as the personal birthright of every woman. We approached this brand with a balance of chic, modern simplicity and warm positivity. A primary color palette of gold, black, and white, and secondary color palette of rich, bright tones supports the adaptable logo system while the four element symbols add a sense of the sacred feminine.